The FIFA World Cup has a history of unique anthems, and as official sponsor, Budweiser wanted to find a way to use music to send an inspirational message to the world to chase its dreams.

So to step up and make a cultural statement of motivation, WINK brought on one of the most successful rappers of our time, Lil Baby, to write a modern reimagining of a Tears for Fears track that's resonated for generations of dreamers. 
 

And obviously, WINK didn't stop at bringing a soundtrack to life. Or making the cover art. We did something the world has never seen before. 

We shot it during the World Cup. For the first time ever.  Creating a game-changing content strategy involving bringing over 150 globally influential artists and creators to Doha under the BUDX platform to feature in the music video, giving it massive reach online across all channels. 

Part of the official FIFA World Cup soundtrack, the video brought along notable collaborators like Director X – a rockstar hip-hop director known for his collaborations with Drake. 

Hugely popular Latin artists collaborated, making their own remixes of the track and brought the content closer to home to fans across South American audiences.

Dropped during the FIFA World Cup final for all eyes to see, 'The World is Yours to Take' generated millions of streams across multiple channels like YouTube, Spotify and Instagram, alongside a massive amount of social media reach thanks to BUDX-powered content generation, and cementing its place in the tournament's cultural legacy.