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Corona
STRATEGYEVENT TOOLKIT
Corona 100: Todo Mundo no Rio
One of the most epic beach celebrations of all time. WINK worked with Corona to help bring its sponsorship of Todo Mundo no Rio to life – an annual mega-concert bringing the biggest popstar in the world to the Copacabana for an unforgettable night under the sun.
“FROM RIO WITH RHYTHM: CORONA CELEBRATES 100 YEARS WITH WORLD'S MOST ICONIC BEACH CELEBRATION”
GLOBAL CULTURE WEEKLY
CELEBRATING
A CENTURY OF
BEACH LIVING
As Corona marked its 100th anniversary in 2025, Copacabana became the ultimate destination to unite culture and nature for one huge moment.
That moment? Todo Mundo no Rio. A mega-event that draws billions of dollars in tourism alone to the city.
WINK the Corona on its new partnership with the spectacular beach celebration, capturing the true essence of "This is Living" and honoring a century of beachside culture.
From backstage creator areas to hotel takeovers and exclusive events high in the Sugarloaf, the approach was to make the night unforgettable and bring guests into their perfect beach world.
SUNSET RITUALS: REIMAGINED
Kicking off before the main event, WINK’s "Sunset Ritual" created unforgettable memories for millions worldwide: a collective moment of meditation on the beach that drew guests into a relaxed, "This is Living" kind of atmosphere.
Crafted in collaboration with Corona Studios, this one-of-a-kind combination of a countdown and unique film heightened the atmosphere and set the stage for an unforgettable evening under the stars.
FROM THE MOUNTAINS
TO THE SEA
Delivering an elevated "This is Living" experience, selected creators and special guests were invited to an exclusive party retreat nestled high in the Sugarloaf Mountains, marking the official start of Corona's centennial celebrations.
Following the retreat, guests enjoyed the mega-concert from a custom-designed hospitality and creator area: an idyllic backstage oasis celebrating 100 years of beach culture.
BUILT FOR
GLOBAL IMPACT
To support celebrations around the world, WINK developed an experiential toolkit, setting the stage globally for Corona’s centennial festivities.
The idea? Keep inspiring people everywhere to get out and feel their best side: their beachside. Wherever they may be.
