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experiential agency
Olam Cocoa
PRODUCT LAUNCHCORPORATE EVENT
A TREE TO TREAT CHOCOLATE EXPERIENCE.
An inspiring, interactive, and not to mention, delicious set of tasting experiences for sweet-toothed client Olam De Zaan. This cocoa-coated collaboration created the opportunity to show off their chocolate know-how. Amplifying process, innovation, and ingredients in two tailor-made tree to treat encounters.
Brief
Create a tangible “Olam de Zaan” cocoa- experience from the first step till the last tasting.
Concept
Accentuating the process of “The Perfect Pairing” to give products a podium, we developed a chocolate living laboratory. Translating Olam’s "tree to treat" story into a tailor-made multi-sensory format that transformed laboratories into pop-up knowledge centers, each sweetened with tasting experiences.
Result
What's better than a piece of chocolate? Two pieces of chocolate! A set of successfully sweet-toothed edible experiences for Olam.
Photography
Floris Heuer & Twycer
Jupiler
All hands on deck
YoungCapital
Putting their money where their mouth is
Eastpak
Ain’t no drag … brand new bag