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Olam Cocoa

HOSPITALITYEXPERIENTIAL EVENT

A TREE TO TREAT CHOCOLATE EXPERIENCE.

An inspiring, interactive, and not to mention, delicious set of tasting experiences for sweet-toothed client Olam De Zaan. This cocoa-coated collaboration created the opportunity to show off their chocolate know-how. Amplifying process, innovation, and ingredients in two tailor-made tree to treat encounters.

20190515_1027_Wink_OlamCacao_©FlorisHeuer_2819-min

Brief

Create a tangible “Olam de Zaan” cocoa- experience from the first step till the last tasting.

Concept

Accentuating the process of “The Perfect Pairing” to give products a podium, we developed a chocolate living laboratory. Translating Olam’s "tree to treat" story into a tailor-made multi-sensory format that transformed laboratories into pop-up knowledge centers, each sweetened with tasting experiences. 

Result

What's better than a piece of chocolate? Two pieces of chocolate! A set of successfully sweet-toothed edible experiences for Olam.

Photography

Floris Heuer & Twycer

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