we are a creative experiential agency

Polestar is part of 
the Volvo Car Group

Polestar

PRODUCT LAUNCHEXPERIENTIAL EVENT

The Road to Change

How to bring visitors to the Polestar universe? WINK produced and co-designed the Polestar presentation and the test-drive experiences in line with the brand’s uncompromised design DNA, lending a sound spatial and experiential expression to “clean, clear and straightforward”.

Foto2

True to their name, Polestar determines its own course. WINK  helped to solidify Polestar’s sustainable, hassle-free, and strikingly beautiful mission: improve the society we live in. In collaboration with our co-drivers at Grey and Comms, WINK proudly rode shotgun and created presentations and test-drive experiences that reflect the brand's minimalist and to-the-point DNA and brand values. Less is more is expressed into purist, aesthetically sound, and striking presentations that evoke a particular sense of excitement and wonder. It proved an effective way of making the impact we can make for a better tomorrow emotionally tangible.

SERVICES

Design-Execution-Content

LOCATION

Amsterdam

Photography

Matthijs Immink

Video

WINK

20200806 Wink Polestar MI_10