True to their name, Polestar determines its own course. WINK  helped to solidify Polestar’s sustainable, hassle-free, and strikingly beautiful mission: improve the society we live in. In collaboration with our co-drivers at Grey and Comms, WINK proudly rode shotgun and created presentations and test-drive experiences that reflect the brand's minimalist and to-the-point DNA and brand values. Less is more is expressed into purist, aesthetically sound, and striking presentations that evoke a particular sense of excitement and wonder. It proved an effective way of making the impact we can make for a better tomorrow emotionally tangible.